Last Updated: October 16, 2024

This Privacy Policy describes how ICON Technology, Inc. and its affiliates or related entities ("ICON," "we," or "us") collect, use, disclose and otherwise process information about you. This Privacy Policy applies to information we collect when you access or use our websites and other online products and services, like Vitruvius that link to this Privacy Policy, visit our properties, or when you otherwise interact with us, such as through our customer support channels or on social media (collectively, our "Services").

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy. If we make material changes, we will provide you with additional notice (such as by adding a statement to the Services or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

Contents

• Collection of Information
• Use of Information
• Analytics
• Disclosure of Information
• Your Choices
• Additional Disclosures for Certain Residents of U.S. States
• Contact Us

Collection of Information

The information we collect about you depends on how you interact with us or use our Services. In this section, we describe the categories of information we collect and the sources of this information.

Information You Provide to Us

We collect information you provide directly to us. For example, we collect information directly from you when you create an account, sign up to receive communications from us, join our waitlist, visit one of our properties, or contact us by phone, email, or otherwise communicate with us. The types of information that we collect include your name, email address, phone number, and any other information you choose to provide. If you put down a deposit or make a purchase from us, we may work with a third-party payment processor to collect and process your payment information.

Information We Collect Automatically

We automatically collect certain information about your interactions with us or our Services, including:

• Transactional Information: When you purchase our Services, we collect information about the transaction.
• Device and Usage Information: We collect information about how you access our Services, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, and browser type. We also collect information about your activity on our Services, such as access times, pages viewed, links clicked, and the page you visited before navigating to our Services.
• Audio and Video Recordings and Photos: We capture photographs and video recordings in our properties for security purposes. If you contact customer service by phone, we may monitor and retain those conversations, including for training purposes.
• Information Collected by Cookies and Similar Tracking Technologies: We use tracking technologies, such as cookies and pixels, to collect information about your interactions with the Services. These technologies help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits.

Information We Collect from Other Sources

We obtain information from other sources. For example, we may collect information about you from our affiliates, business partners, service providers, and other third parties, or from publicly available sources. Additionally, if you create or log into your ICON account through a third-party platform, such as Google, we will have access to certain information from that platform, such as your name, profile picture, and email address, in accordance with the authorization procedures determined by such platform.

Information We Derive

We may derive information or draw inferences about you based on the information we collect. For example, we may infer the city where you live based on your IP address.

Use of Information

We use the categories of information we collect to provide our Services. We also use the information we collect to:

• Work with you in the selection, design, sale, and construction phases of the home you are interested in or purchase from us;
• Send you technical notices, security alerts, support messages and other transactional or relationship messages;
• Communicate with you about new communities, programs, products and services, and events offered by ICON;
• Monitor and analyze trends, usage, and activities in connection with our products and services;
• Detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and help protect the rights and property of ICON and others; and
• Comply with our legal and financial obligations.

Analytics

We engage others, like Google Analytics, to analyze and track data, determine the popularity of certain content, and better understand activity on our Sites. To do so, these entities may use cookies, web beacons, and other technologies to collect information about your use of our Sites, such as your IP address, web browser and mobile network information, pages viewed, time spent on pages, links clicked, and conversion information. You can usually adjust your browser settings to remove or reject all or some browser cookies. You can opt out of Google Analytics here.

Disclosure of Information

In certain circumstances, we disclose (or permit others to directly collect) information about you. We disclose personal information as described in this Privacy Policy and in the following ways:

• Vendors and Service Providers: We make disclose personal information available to our vendors, service providers, contractors and consultants who perform that need this information to provide services to on our behalf, such as companies that assist us with web hosting, payment processing, financing, fraud prevention, data analytics, information technology and related infrastructure, customer service, design and construction support, email delivery, and auditing services.
• Third Party Partners: We may disclose your information with third party partners including brokerages, suppliers, construction, and building partners.
• Law Enforcement Authorities and Individuals Involved in Legal Proceedings: We disclose personal information in response to a request for information if we believe that disclosure is in accordance with, or required by, any applicable law, regulation or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
• To Protect the Rights of ICON and Others: We disclose personal information if we believe that your actions are inconsistent with our customer agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of ICON, the public, or others.
• Professional Advisors: We disclose personal information to our legal, financial, insurance, and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
• Corporate Transactions: We disclose personal information in connection with, or during negotiations of certain corporate transactions, including the merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
• Consent: We make personal information available to third parties when we have your consent or you intentionally direct us to do so.
• Aggregated Data: We may disclose aggregated or de-identified personal information that cannot reasonably be used to identify you. We will not attempt to re-identify such information, except as permitted by law.

Your Choices

Cookies and Similar Tracking Technologies

ICON uses cookies and similar tracking technologies to analyze visits to and use of our Services and how customers are interacting with our marketing communications. Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject all or some browser cookies. You can opt out of Google Analytics here. Please note that removing or rejecting cookies could affect the availability and functionality of our Services.

Communications Preferences

You may opt out of receiving promotional emails by following the instructions in those communications. If you opt out, we may still send you non-promotional emails, such as those about our ongoing business relations.

Your Account Information

You can access and modify certain information stored within your online account by logging into your account at any time.

Additional Disclosures for Residents of Certain U.S. States

Certain states, including Texas, have enacted consumer privacy laws that grant their residents certain rights and require additional disclosures ("State Privacy Laws"). If you are a resident of one of these states and to the extent these State Privacy Laws apply to ICON, this section applies to you.

Additional Disclosures

Above, we explain how we collect, use, and disclose information about you. As required by certain State Privacy Laws, below, we use a table to explain this same information, including the categories of personal information we collect, the types of entities to which we disclose it, and the ways we use each category of information. The table explains our practices today and over the preceding 12 months.

Collection, Use, and Disclosure of Personal Information for Business Purposes

Other Details About Our Information Practices

• We do not "sell" or "share" your personal information (including individuals under 16 years of age) nor do we use it for "targeted advertising" as those terms are defined in State Privacy Laws.
• We do not use or disclose information that is considered "sensitive" personal information under State Privacy Laws for the purpose of inferring characteristics about you.
• Our retention periods for personal information are based on business needs and legal requirements. We retain personal information for as long as is necessary for the processing purpose(s) for which we originally collected it and for other business purposes explained in this Privacy Policy. For example, we may retain your email address and information about your marketing preferences to ensure that we can honor those preferences.

Your Privacy Rights

Access, Deletion, Correction

Depending on your state of residence, you may have the right to request access to, or deletion or correction of, your personal information. To make such a request with respect to your personal information, please contact us at legal@iconbuild.com or submit ICON's Data Request Form.

Appeals

If we deny your request, you may have the right to appeal our decision by contacting us at legal@iconbuild.com. If you have concerns about the result of an appeal, you may contact the attorney general in the state where you reside.

Authorized Agents

Depending upon where you reside, you may work with an authorized agent to submit rights requests on your behalf. If you are submitting a rights request as an authorized agent, you are required to submit proof of your authorization to make the request, such as a valid power of attorney or signed permission from the individual who is the subject of the request. If you are an authorized agent looking to make a request, please contact us at legal@iconbuild.com.

Nondiscrimination

We will not discriminate against you for exercising your privacy rights.

Contact Us

If you have any questions, comments, or complaints concerning our privacy practices, or if you need to access this Privacy Policy in an alternative format due to having a disability, please contact us at the appropriate address below. We will attempt to respond to your requests and to provide you with additional privacy-related information.

Email:	legal@iconbuild.com
Mail:	ICON Technology, Inc. ATTN: Legal Department 220 E. St. Elmo Rd. Austin, TX 7874