Call for submissions

Initiative 99 is a global architecture competition aimed at designing accessible, beautiful and dignified 3D-printed homes that can be built for under $99,000.

The multi-phase competition offers a total prize purse of $1 million (USD). A selection of winning designs will be built by ICON and showcased as a model for the future affordable housing.

Initiative 99 Supporters

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We Believe That

Everyone Deserves to Live in a Dignified Home

Everyone deserves a safe and dignified place to call home, but for over 1.6 billion people in our world today, that’s just not the reality. Home ownership shouldn’t be a dream. A resilient, dignified and beautiful home should be accessible and affordable.

We invite you to help us solve this problem with new and novel 3D-printed home designs. Now is your opportunity to make a difference in people’s lives by creating home designs that leverage robotic construction.

The Challenge

Design a Home to Be
Built for $99,000 or Less

The Opportunity

Design Freedom

ICON’s advanced 3D-printing technology allows for designs that leave traditional flat walls and boring boxes behind to build entirely new types of homes. If you’re an architect, a designer, a builder, or just someone who cares, then we need your help to create a new, disruptive solution for affordable housing.

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The Tools

The Technology
That Makes it Possible

Robotic construction is faster, more efficient and allows for entirely new forms of architecture. Join Initiative 99 to create a new, disruptive solution for affordable housing.

The tools
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Total Cash Prize


The competition offers a total prize fund of $1 million (USD). ICON is committed to building a selection of the winning designs at multiple locations to be announced in the future.

Initiative 99

The Submission Details

Download the full Rules, Terms, and Conditions by entering your email address in the field below. These documents contain the design brief, as well as the necessary terms and conditions that must be acknowledged upon submission. Submissions will officially open Summer 2023.

Initiative 99 Jurors

Looking for Innovative Designs

The jury consists of an expert panel of architectural practitioners, academic leaders, policy makers and non-profit organizations committed to realizing affordable housing solutions.

Juror michelle addington
Michelle Addington

Former Dean of Architecture @ University of Texas

Juror lucia athens
Lucia Athens

Austin's First Chief Sustainability Officer and author of The Sustainability Revolutionists @ City of Austin

Juror brett hagler
Brett Hagler

CEO, Co-Founder @ New Story

Juror bjarke ingles
Bjarke Ingels

Founder & Creative Director @ BIG

Juror melodie yashar
Melodie Yashar

VP, Building Design & Performance @ ICON

Juror Michael Mc Daniel
Michael McDaniel

Director of Design & Strategy @ ICON

The Schedule

Phase 01: Key Dates

Phase 01 Date
Rules & Regulations May 23, 2023
Submissions Open Summer 2023
Submissions Close December 08, 2023
Judging Finalized February 28, 2024
Phase 1 Winners Announced March 19, 2024
Phase 2 Begins April 01, 2024
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Initiative 99 Categories

Student Requirements

  • All student entrants must be enrolled in an academic program of at least an undergraduate level.
  • A Student Entrant may be an individual, a group of students from the same university, or a group of students from a mix of universities.
  • Each Student Entrant member can only enter the Competition once and cannot be part of more than one team.
  • A Student Entrant may not submit an entry as an individual and as part of a team.

Open / Professional requirements

  • An individual (architect, artist, design professional, engineer, etc), group of individuals, or professional firm may enter this category.
  • Any Professional Entrant that is an architectural firm must have all their team members be employed with said firm or engaged as an independent contractor at least 90 days prior to the beginning of the Registration Period.
  • Any Professional Entrant who is an individual who is part of a firm but participating as an individual without affiliation to their firm must fulfill entry requirements during non-working times and use software or other equipment that does not belong to the firm, unless the Professional Entrant has written permission from their firm to do so. Professional Entrants who are part of a firm but participating as an individual and reside in any jurisdiction where an individual must obtain written permission from their firm in order to participate in a competition like the Competition, must obtain and provide such consent to enter the Competition.
  • A Professional Entrant may not submit an entry as an individual and as part of a team.

In the News

Articles & News

News cnn

A 3D-printing company is preparing to build on the lunar surface. But first, a moonshot at home

A thread running through ICON’s work is building homes for disadvantaged people, including accommodation for the long-term homeless, often in collaboration with non-profits. Creating affordable housing is also an objective, which led the company to launch design competition Initiative 99 last month.

News designboom

ICON announces 'initiative 99' competition to design 3D printable affordable housing

ICON has announced a global architecture competition ‘Initiative 99,’ calling on designers to create homes that are at once beautiful and affordable — meaning they can be built for no more than $99,000 USD. Initiative 99 is offering a total prize of $1 million USD to the winning design teams at the end of the year-long competition.

News dezeen

ICON announces a global competitionto reimagine affordable housing

Texan construction technology company ICON has announced a global competition calling on the architecture community to submit home designs that can be built for under $99,000 (USD).

News austin american statesman

$99,000 to build a house? 3D-printing company Icon announces affordable housing contest at SXSW

Designing a house that could be built for under $99,000 might seem difficult or even impossible, but it's the idea behind a contest by Austin-based Icon, a 3D-printing construction company, this year at South by Southwest.

News cbs austin

$1 million prize announced at SXSW for new designs that reimagine affordable housing

Architects from around the world are being called on to help solve the affordable housing crisis. South by Southwest is the launch pad for a $1 million competition to get the best and brightest to create affordable designs that make homeownership more attainable for more people.

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Initiative 99

Stay Informed

Join the challenge and bring creativity, energy, and passion to make a difference in the lives of millions of people around the world.

Let’s create a better future with affordable, dignified homes for everyone. Sign up to stay informed of deadlines and developments with Initiative 99.

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